AI Summary 亞馬遜關閉了一個內部 AI Token 排行榜，並呼籲「不要為了用 AI 而用 AI」，藉此遏 止刷量的行為。 該排行榜由員工私下製作，因會激勵員工純粹為了衝排名而去做一些無法真正解決問題 的任務，因而遭到關閉。 亞馬遜高級副總裁本週對員工表示，請將 AI 用於解決客戶與業務問題或進行創新，而 不是盲目使用。 《金融時報》最先報導了此舉，這反映出大企業因擔憂 AI 預算暴增卻看不到相對應的 回報，開始轉變過去砸錢不手軟的態度。 亞馬遜發言人證實這個名為「KiroRank」的內部看板已被停用，並澄清這只是員工自發的 非正式工具，絕非為了鼓勵盲目使用。 發言人在聲明中表示，公司專注於推動 AI 應用與分享最佳實踐，以提升創新和營運效 率，並對團隊積極擁抱新技術感到自豪。 發言人補充道，團隊可自由決定如何使用和追蹤 AI，雖然公司會監控 Token 用量以控 管成本，但並不鼓勵矽谷那種單純用 AI 消耗量來衡量生產力的「刷量」風氣。 而這種一味追求 AI 消耗量的趨勢顯然正在退流行。 例如 Uber 營運長近期表示，該公司的生產力提升並未與激增的 AI 支出成正比；在此 之前，Uber 的技術長也曾因透露公司在 4 月份就已燒光全年的 Claude Code 預算而引發熱議。 Token 是大型語言模型處理文字的基本單位，隨著 2026 年 AI 智能體（Agentic AI） 在無需人類干預下長時間自主運作的趨勢興起，Token 消耗量出現了爆炸性增長。 《商業內幕》4 月曾報導，亞馬遜的零售業務正在嚴密追蹤工程師使用 AI 的情況，包 括每月使用人數、工作流嵌入頻率以及最終產出的實際成效。 https://tinyurl.com/3f7wd9j7 Brent D. Griffiths Fri, May 29, 2026 at 12:10 PM EDT 2 min read Business Insider Amazon says it shut down a token leaderboard: 'Don't use AI just to use AI' Amazon is looking to minimize "tokenmaxxing." The company is shutting down an employee-made leaderboard that tracked AI token use because it encouraged some staff to perform tasks that didn't necessarily solve problems, just so they could climb the ranks. "Please don't use AI just for the sake of using AI," Dave Treadwell, an Amazon senior vice president, told staff earlier this week. "Use AI to help you solve customer problems, to help you solve business problems, to innovate." The move, first reported by the Financial Times, is the latest sign that big companies are pivoting from a culture of free-wheeling AI spending amid concerns about ballooning AI budgets that lack the returns to justify them. An Amazon spokesperson confirmed to Business Insider that the internal leaderboard, called "KiroRank," had been "deprecated." The spokesperson said the dashboard was an informal tracker created by a group of employees and "was never intended to promote the use of AI for usage's sake." "We're focused on AI adoption and sharing best practices to celebrate innovation and operational efficiency gains across the company, and we're proud of the way our teams are embracing this technology," the spokesperson said in a statement. The spokesperson said that Amazon teams have the freedom to determine how to both use AI tools and track that usage. While the tech giant does track AI token usage to measure costs, it doesn't encourage "tokenmaxxing," the Silicon Valley trend of measuring AI productivity by the amount of AI that an employee or company uses. That trend seems to be falling out of favor. Uber COO Andrew Macdonald, for instance, recently said the rideshare giant wasn't seeing productivity and other gains in line with its increased AI spending. Macdonald's comments came after Uber CTO Praveen Neppalli Naga went viral for saying that by April, the company had already blown through its Claude Code budget for the year. Tokens are how large language models break down words into numerical inputs and outputs, and are essentially the building blocks of AI chatbots and coding tools. Token usage has risen dramatically in 2026, in part because of the rise of agentic AI, which allows agents to operate with minimal human intervention, potentially for hours on end. In April, Business Insider reported that Amazon's retail business was closely tracking how engineers used AI, including how many engineers use AI a month, how frequently AI tools were embedded in workflows, and what results the AI deployments were creating. -- 玻璃心名單(持續更新中): EK*an / y*y*9** / ab***er / my**8**7 / W*t*rL*****d / app*ed*vid --

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