各位好： 以下是替朋友翻譯和順稿的訪談問題，想和大家討論怎麼樣翻譯和修改訪綱會使訪談 更能抓到重點。謝謝！ 1. 在進入 XXX 之前，您曾經在aaa, bbb, ccc, ddd, eee,等知名鐘錶品牌擔任要職， 就您過往的經驗來看，您認為 XXX 比起其他品牌擁有什麼樣的優勢？ Before joined XXX, you've worked for several luxury watch manufacturers, such as aaa, bbb, ccc, ddd and eee. What are XXX's strengths compared to its competitors? 2. 能否與我們談談您進入 XXX 之後，現階段的主要任務是什麼？又您如何帶領您的團 隊成長？ Could you please talk about your main mission since you joined XXX? And how do you lead your team to grow? 3. 2015年是 XXX N週年，您認為 XXX 的品牌價值是什麼？又有哪一只腕錶作品是 您認為最具代表性的嗎？ This year, XXX celebrates its Nth anniversary. In your opinion, what's XXX’s core value through its long history? And what watch is the classic one in your mind? 4. XXX 最著名的特點之一就是你們的自製機芯，未來是否也會繼續朝這個方向發展？ 目前是否已經有進行中的研發計劃嗎？ XXX has always been known for its in-house movements, will XXX dedicate the resources to developing its own movements? If so, could you please share some features of the movements in your on-going project? If not, what's your product plan? 5. 對於亞洲等新興市場，能否談談您的行銷策略為何？是否有特定的主打產品或銷售方 針？ Could you please talk about the marketing strategy about some emerging markets like Asia? Is there any specialized product or marketing strategy for these markets? 6. 有鑑於近期智能手錶的發表吸引不少顧客尤其是年輕一代的消費者，您認為這會造成 XXX 的競爭壓力嗎?又或者 XXX 將如何吸引年輕族群？ The new technology -- smartwatches grab customers' attention, especially for the young. Do you think the manufacturers of smartwatches will become XXX's competitors one day? And in what ways does XXX attract young customers? (這一題的脈絡是：因為精品錶和智能手錶的價差大，客群本就不同，所以預計受訪者會 答否。不過目前精品錶都面臨一個問題：因其單價高所以多是有身份地位的人才會配戴， 但年輕一代的富豪權貴可能更喜歡智能手錶，造成精品錶的客群斷層，要如何吸引年輕的 富豪權貴是精品錶要維持市場的挑戰) --

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