1. 媒體資訊是被“建構”出來的 　 Media messages are“constructed.” 2. 不同形式的媒體各有其獨特的表現語言，及各自的表述規則 （如報紙會運用粗體標題字突顯重要訊、電影配樂利用小調旋律來製造恐怖氣氛） The different forms of media use unique languages, each with its own set of“rules.” (For example, large newspaper headlines in bold print mean“this is important.” Movie music played in minor key means“scary.”) 3. 面對同一則媒體訊息，不同閱聽人的理解是不盡相同的 Different audiences understand the same media message differently. 4. 媒體是有商業營利目的的 Media are primarily businesses driven by a profit motive. 5. 媒體所呈現的訊息是隱含價值與觀點的 Media have embedded values and points of view. -- c2001 by Susan-F. Rogers, (530)271-1311. May be reproduced for educational purposes when this credit is included. For media literacy information and teaching resortces, visit http://www.medialiteracy.com --

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