1. 媒体资讯是被“建构”出来的 　 Media messages are“constructed.” 2. 不同形式的媒体各有其独特的表现语言，及各自的表述规则 （如报纸会运用粗体标题字突显重要讯、电影配乐利用小调旋律来制造恐怖气氛） The different forms of media use unique languages, each with its own set of“rules.” (For example, large newspaper headlines in bold print mean“this is important.” Movie music played in minor key means“scary.”) 3. 面对同一则媒体讯息，不同阅听人的理解是不尽相同的 Different audiences understand the same media message differently. 4. 媒体是有商业营利目的的 Media are primarily businesses driven by a profit motive. 5. 媒体所呈现的讯息是隐含价值与观点的 Media have embedded values and points of view. -- c2001 by Susan-F. Rogers, (530)271-1311. May be reproduced for educational purposes when this credit is included. For media literacy information and teaching resortces, visit http://www.medialiteracy.com --

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