※ [本文轉錄自 NTUIB95 看板] 作者: tfnsui ( 菲#小蜜桃~) 看板: NTUIB95 標題: [問題] 請問各位有關''行銷管理''的考題~ 時間: Wed Nov 13 20:59:44 2002 1. A public utilitythat has adopted the marketing conceptwould be most likely to: A. set up a special service to help customers reduce expensive peak-hours energy consumption. B. lower prices until almost all consumers felt that prices were fair. C. advertise its ''public service role''to improve its image with the public. D. use mail to send customers a personal apology if a blackout were to occur. E. none of the above. 2. Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years,and has developed srong customer relations. When looking for new marketing opportunities,PDS will most likely look first at: A. market penetration B. diversification C. market developement D. product developement E. all opportunities 3. Segmenting,in contrast to combining: A. tends to focus more on customer similarities than on differences. B. tries to identify homogenerous submarkets and develope different marketing mixes for each submarket. C. usually means setting for a smaller sales potential. D. relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets. E. all of the above are true except C. 4. AT&T reacted to the popularity of the cellular phone by adding several cellular models to its line of regular phones.Availability and popularity of cellular phones is most likely due to changes in the__________environments. A. political & cultural B. technological and legel C. legal and economic D. social & technological E. all og the above. 這是我們學校期中考考題,各位好心人幫幫我找答案.. 因為我很心急自己有沒有寫對~><~thanx -- 為什麼總是說不出口... 卻偏偏要一直注視......一直注視那間充滿回憶的房呢.. --

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