※ [本文转录自 NTUIB95 看板] 作者: tfnsui ( 菲#小蜜桃~) 看板: NTUIB95 标题: [问题] 请问各位有关''行销管理''的考题~ 时间: Wed Nov 13 20:59:44 2002 1. A public utilitythat has adopted the marketing conceptwould be most likely to: A. set up a special service to help customers reduce expensive peak-hours energy consumption. B. lower prices until almost all consumers felt that prices were fair. C. advertise its ''public service role''to improve its image with the public. D. use mail to send customers a personal apology if a blackout were to occur. E. none of the above. 2. Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years,and has developed srong customer relations. When looking for new marketing opportunities,PDS will most likely look first at: A. market penetration B. diversification C. market developement D. product developement E. all opportunities 3. Segmenting,in contrast to combining: A. tends to focus more on customer similarities than on differences. B. tries to identify homogenerous submarkets and develope different marketing mixes for each submarket. C. usually means setting for a smaller sales potential. D. relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets. E. all of the above are true except C. 4. AT&T reacted to the popularity of the cellular phone by adding several cellular models to its line of regular phones.Availability and popularity of cellular phones is most likely due to changes in the__________environments. A. political & cultural B. technological and legel C. legal and economic D. social & technological E. all og the above. 这是我们学校期中考考题,各位好心人帮帮我找答案.. 因为我很心急自己有没有写对~><~thanx -- 为什麽总是说不出口... 却偏偏要一直注视......一直注视那间充满回忆的房呢.. --

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