作者Pizzaro (披萨罗)
看板Economics
标题[考试] 请问沉没成本
时间Wed Dec 20 00:11:13 2006
来源: (例如: XX 年度高考, XX 年度研究所考)
95台大国企经济学考题
科目:
经济
问题:
Which of the following statements demonstrates an understanding of the
importance of sunk costs for decision making?
a.Even though I hate my MBA classes,I cant quit because I've spent so much
money on the tuition.
b.To break into the market for soap our firm needs to spend ￡10M on creating
an image that is unique to our new product.When deciding whether to develop
the new soap,we need to take this marketing cost into account.
答案是 a 错 b 对
我的想法:我觉得应该是两者都对吧,按照沉没成本的概念,应该是只投入而结束营业时无法变
卖的成本,a应该符合此定义吧
而b也是一样等营业结束也是无法变卖的
不知各位有什麽看法呢???拜托各位帮帮忙了!!谢谢<_ _ >
--
※ 发信站: 批踢踢实业坊(ptt.cc)
◆ From: 220.135.70.124
1F：推 Palpatine:因为a是历史成本? 历史成本不是成本... 125.232.141.10 12/20 00:27
2F：推 JamesChen:a 可以解释成sunk cost 61.217.122.47 12/20 02:43
3F：→ JamesChen:但问题是 就因为它是 所以应不应该 61.217.122.47 12/20 02:43
4F：→ JamesChen:quit MBA 不该用这个事情来决定阿 61.217.122.47 12/20 02:44
5F：推 rebot:楼上正解 原po请把题意搞清楚 59.104.136.75 12/20 14:22
6F：推 julesL:B也错，这题的B有陷阱 220.132.100.32 12/20 23:35
7F：推 regression:这题用管理的观念去想答案很明显了 163.25.118.133 12/21 11:10
8F：推 julesL:偷偷推一下楼上 220.132.100.32 12/21 20:02