Knicks Sign Contract With Taiwan Computer Maker Acer Due to Lin The New York Knicks signed a marketing partnership with Acer (2353) Inc., the fourth-largest computer maker, marking the National Basketball Association team’s second affiliation with a Taiwan-based company since Jeremy Lin joined the starting lineup last month. The Harvard University-educated Lin, who is of Taiwanese descent, has helped to fuel gains in merchandise sales and television ratings since starting his first game on Feb. 6. His jersey is the No. 1 seller in the NBA since Feb. 4, the league said, declining to give specifics. The Knicks signed a marketing sponsorship with Maxxis International, a tire company, last month. The agreement with Acer expires after the season. As part of the contract, Acer will place advertisements near the Knicks’ bench. Lin, 23, wasn’t drafted and was cut by two teams before joining the Knicks, who won six consecutive games after he became a starter. New York has now lost its last six games, falling into a tie with Milwaukee for the eighth and final playoff spot in the Eastern Conference. The Knicks host the Portland Trail Blazers tonight. http://www.businessweek.com/news/2012-03-14/knicks-sign-contract-with-taiwan-computer-maker-acer-due-to-lin ======================= （中央社台北14日电）彭博社报导，NBA纽约尼克队（Nicks）已和台湾的宏碁电脑公司签 订行销夥伴合约，成为「哈佛小子」林书豪2月窜红以来，第2家和尼克签下赞助合约的台 湾企业。 林书豪2月4日一战而红，2月6日首度列名尼克先发球员，他上个月率队连战连胜，人气超 旺，「林来疯」风潮带动尼克队周边商品热卖，比赛收视率飙升。 NBA表示，林书豪所穿17号球衣是2月初以来最畅销商品，但联盟不愿透露详细数字。 台湾轮胎业者正新公司上个月已为旗下品牌玛吉斯（MAXXIS），和尼克队签下2012年球季 主场广告赞助合约。 尼克和宏碁所签赞助合约在本季结束时到期，依约尼克队比赛时，宏碁可在球队板凳区附 近放置广告牌。 林书豪在NBA窜红，身价也水涨船高，美国「富比士杂志」（Forbes）日前估计，林书豪 目前市场价值已经高达1500万美元，约新台币44亿元。根据报导，邀约林书豪代言厂商包 括手机、饮料、汽车，手表等国际知名品牌，超过上千家。 http://goo.gl/m05WL ================================ 宏碁成为尼克队行销夥伴 （中央社记者罗秀文台北14日电)宏碁今天晚间宣布成为美国职篮纽约尼克队(Knicks)的 行销夥伴，宏碁Acerlogo的看板已伫立在尼克队的主场－麦迪逊花园广场场边，双方并已 完成签约。 宏碁1月才宣布与世界高尔夫球后曾雅妮签约，邀请她担任宏碁品牌全球代言人，今天再 宣布与纽约尼克队成为行销夥伴，话题性十足。 宏碁董事长王振堂表示，宏碁长期致力於运动行销；运动代表与蕴涵很多正面的形象与价 值，并与宏碁的理念不谋而合，篮球也是如此。这次与尼克队合作，可说是基於一贯的策 略。 宏碁表示，在2011至2012年赛季的日後场次中，当尼克队在其主场出赛时，不论是现场近 2万名球迷，或是收看电视转播的观众，都有机会在球员奔驰间，看到屹立场内的Acer logo。 http://www.cna.com.tw/News/aALL/201203140401.aspx 看来尼克会紧紧抓着啾咪了 >.^ -- ※ 编辑: huibear0104 来自: 125.224.72.126 (03/15 00:18)