Shirt Sales Tell Tale of a Lin Fadeaway One of the first real signs that Jeremy Lin’s wild wave of celebrity was cresting came March 11, in an afternoon game at Madison Square Garden. For the first time in a month, Lin spoke afterward to a manageable crowd of reporters in front of his locker, not to a throng in the press conference room. 一个明显的现象显示林的热潮开始消退是在3/11赛後在MSG，这是一个月以来，林第一次 在赛後不是在记者室面对"大批"的记者提问，而只是在自己的locker前让"一些"记者访问 That was hardly insignificant. Neither was Wednesday night’s milestone against Portland: it was Lin’s first game in which he scored in single digits (6 points) in a Knicks win since he became a starter in early February. 星期三晚上对阿拓是林自从先发以来第一次只得到个位数(6分)的分数。 The hyper-phenomenon known as Linsanity has quieted down in all sorts of ways, on the court and off. At Cosby’s sporting goods store, adjacent to the Garden, Lin T-shirt sales have gone from an average of 70 per day to only a handful as of last Friday. 不管是场上或场外，林来疯的狂热已经逐渐冷却。在MSG附近的Cosby运动用品店 Lin的Tshirt已经从之前的平均每天卖70件到现在每天只卖出少少的件数。 “It’s crawling,” the store manager Jim Root said. Boxes filled with six variations of Lin T-shirts once lined the walls behind the counters, but they ’ve been filtered out, some replaced by Rangers gear and early baseball merchandise. Cosby经理说:「热潮已经慢慢缓和了。」 好多之前都挂在墙壁和柜台的衣服现在都 被放到箱子里，取而代之的是Rangers的衣服和一些棒球的商品。 “As long as they still make the T-shirts, we’ll continue to bring them in,” Root said of the Lin items. “They’re just now going to be coming in the same way other players were.” Cosby经理:「只要球队还有出Lin的商品，我们还是会继续引进。现在Lin的商品情况跟 之前其他球员的商品一样。」 At the Modell’s in Times Square, a front corner of the store remains almost solely dedicated to Lin shirts and jerseys. While demand remains solid, a store manager said, not as many customers are showing up as before. 时代广场的Modell's仍然充满着Lin的Tshirts和球衣。即使商品销售量还算稳定，但 Modell's的经理坦言没有像之前那样那麽多人来买了。 “I guess the honeymoon has worn off a little bit,” said August Kuhling, the manager. “There are still a lot of people excited about him. The first few weeks obviously wasn’t going to last forever.” Modell's 经理:「我想这段蜜月期是有一点消退，但现在仍然有很多人很喜欢Lin，前 几个礼拜的疯狂程度显然不可能永远持续。」 Ira Mayer, editor of The Licensing Letter, which tracks trends in merchandising, considered the Lin craze a fad that will continue to generate interest but not at the extreme level it once achieved. Because Lin was such an out-of-nowhere sensation, Mayer said, it became fun for fans to get caught up in the publicity. 一位商品趋势分析专家Mayer说，Lin的热潮还是会持续，但不会再像之前那麽夸张，毕竟 当初Lin是突然造成轰动，所以一开始会比较多人想跟上这股潮流。 “We’ve hit a certain peak with it,” Mayer said. “It’s not going to disappear,” he added, although he said he based that assumption on the notion that Lin continues to have a key role on the team. And that is open to question in the wake of Wednesday’s coaching change on the Knicks, with Mike Woodson replacing Mike D’Antoni, who gave Lin his chance. Mayer:「Lin的商品已经创造了很多佳绩，他不会消失。」不过他补充这是建立在他持续 扮演球队的重要角色的前提之下。而在Knicks换教练之後，Lin是否还能是球队的key role值得观察。 Lin’s jersey remains the top seller at the N.B.A. Store in Midtown Manhattan and on line at NBAStore.com, according to Amanda Thorn, director of marketing communications for the league. 跟据联盟官方的行销执行Amanda说法，Lin的球衣仍然还是NBA Store的最畅销商品，无论 是在曼哈顿的实体店面或者是网路商店上。 She said since early February, NBAStore.com has shipped Lin merchandise to 24 countries outside the United States, the top four being Canada, Taiwan, Australia and China. Amanda说，自从二月初以来，NBA Store.com已经把Lin的商品运送到24个美国以外的国家 其中最多的四个是加拿大、台湾、澳洲和中国。 Indeed, at the N.B.A. Store on Thursday, Lin’s replica jersey hung in the front window and a table holding at least half a dozen versions of Lin T-shirts stood in the middle of the store. 事实上，在星期四的时候，Lin的replica球衣还是挂在NBA Store的窗前，还有一个桌子 有很多Lin不同款式Tshirt。 Adidas, the N.B.A. official apparel supplier, still has yet to introduce its Swingman line of Lin jerseys, selling normally at around $90. Those are expected to hit stores in April. The replica ($59.99) and authentic line ($250) are currently on sale. 爱迪达说他们会再做Lin的Swingman球衣，售价大概是$90，四月会上市。Replica和 authentic球衣现在在特价。 Other indications are that interest is waning. Stands near the checkout lines at multiple Duane Reades in Midtown this week held licensed Lin pennants, flags and bumper stickers but with yellow labels marking them down half price. 另一个Lin热潮消退的现象是在Duane Reades，把一些Lin的商品打五折。 The Twitter topic #Linsanity has not trended nationally since Feb. 25, according to the web site Trendistic, which tracks such trends. There are still dozens of Twitter user names of some variation of “Linsanity,” and the Jeremy Lin fan page has 1.4 million subscribers. Twitter的#Linsanity topic自从2/25後也不再是全国性的趋势。但仍然有很多以 Linsanity去做变化的名字申请Twitter帐号，而Lin的粉丝专页也有140万的订阅户。 Lin trading cards — one of which sold for $21,850 on eBay on Feb. 23 — have now flooded the market at more reasonable prices. Nike is still reportedly in the process of producing a Lin-themed shoe (Nike did not return a request for comment), and Lin is also said to be in negotiations to endorse Volvo cars in China. Lin的球员卡，曾经在2/23在eBay以$21850卖掉，现在价格也缓和下来。据报导，Nike的 Lin专属球鞋计画在进行(虽然Nike并没有正面回应)。Lin也传出正在和volve协商代言的 事情。 “I think Lin will stay popular as long as he’s playing, period,” Root said. “He’s a solid player. He’s obviously not as good as five or six other point guards in the N.B.A., but he’s decent.” Cosby经理说:「我认为Lin还是会很红，只要他还在打球，就降。他是一个值得信任的 球员。虽然他明显比不上现役的其他几位当红PG，但他还是位不错的球员。」 On Wednesday night, Lin received the loudest ovation of any Knick introduced in the starting lineup, and at halftime the concourses had a large number of fans in Lin apparel. 在星期三晚上的比赛，Lin仍然在球员介绍时得到最热烈的掌声，中场的时候球场也看 到一堆球迷穿戴Lin的商品。 But the buzz about the Knicks’ new point guard has certainly quieted. And if changes on the Knicks further diminish Lin’s playing time and on-court numbers, you could eventually have a T-shirt that reads “Lin-nostalgia.” 但是关於Lin的讨论的确已经慢慢变少。而且要是因为Knicks换教练而让Lin的上场时间 变少，甚至出赛数变少，你可能之後会有一件Tshiart上面写着"Lin-nostalgia"(林-感伤) 。 News Source:http://goo.gl/L40eR --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 1.162.95.30 ※ 编辑: Fabregas4 来自: 1.162.95.30 (03/16 15:26) thanks ※ 编辑: Fabregas4 来自: 1.162.95.30 (03/16 16:21)