作者caesst85149 (cajhwunc)
看板Jeremy_Lin
标题[外絮] 林书豪的品牌与尼克新教练一同繁荣兴旺
时间Tue Mar 27 11:57:49 2012
Jeremy Lin's Brand Thriving With Knicks New Coach
林书豪的品牌与尼克新教练一同繁荣兴旺
Mike Ozanian, Forbes Staff
3/25/2012 @ 10:00AM
───────────────────────────────────────
There was a lot of concern about brand Linsanity when the New York Knicks fired
head coach Mike D'Antoni on March 14. But the value of Lin's brand, which I
estimated to be worth $14 million in mid-February, keeps growing as the guard
has continued to play well under new coach Mike Woodson and the Knicks appear
likely to make the NBA playoffs.
当纽约尼克在3月14日解雇总教练Mike D'Antoni的时候，有许多对於林来疯品牌的关心出
现。但是，我在2月中估计林书豪的品牌价值1400万美元，在林书豪於新教练Mike Woodson
旗下仍然打得很好，而且尼克很可能出现赶上NBA季後赛的情况下，这个价值现在依然保持
成长。
Not only has Lin added value to JP Morgan's $300 million sponsorship of Madison
Square Garden, but Lin's number 17 jersey continues to be the league's top
seller. As my colleague Chris Smith recently wrote, according to an ESPN poll
Lin is more popular in New York than Derek Jeter.
林书豪的附加价值不仅只有摩根大通以3亿美元赞助麦迪逊花园广场而已，林书豪的17号球
衣持续是联盟最热卖的。根据ESPN的一项投票，林书豪在纽约比Derek Jeter更受欢迎。
Moreover, Lin continues to boost sponsorship revenue. Taiwan's Acer Inc. and
the New York Knicks announced a marketing partnership in mid-March that will
allow the PC vendor's logo to be featured courtside at the Knicks'home court
for the remainder of the 2011-12 NBA season. And last week Lin inked a
marketing deal for several international markets with Volvo, while Coca-Cola
said it plans to use Lin's popularity to connect with Chinese consumers.
此外，林书豪持续增加赞助商的收入，台湾的Acer公司和纽约尼克在三月中发布一项经销
合作协议，尼克将允许这家电脑厂商的商标在2011-12的NBA剩余球季被特别刊载在尼克主
场的球场边缘区域。而且，上星期林书豪为了Volvo的几个国际市场，签署了一项经销协议
，另外可口可乐计画去运用林书豪的声望与华人消费者作连接。
The lesson with Lin is that the Harvard graduate doesn't have to be an All-Star
to have a powerful brand. He doesn't even have to be the best guard on the
Knicks. Given the international popularity of NBA, with his attitude, charisma
and background, he just needs to be a good player on a playoff-caliber team.
http://tinyurl.com/6n8x93p
--
因为看到今天的新闻，所以就随手翻译一下，最後一段只是作者个人想法就不翻译了。
--
※ 发信站: 批踢踢实业坊(ptt.cc)
◆ From: 114.41.194.37
1F：推 okting:最後一段...无言... 03/27 12:06
2F：推 counterpunch:JP Morgan是因为啾咪才砸3亿镁吗？ 哇 真是大手笔 03/27 12:06
3F：→ counterpunch:可口可乐那个还没确定吧？ 没确定先放消息感觉不太好 03/27 12:07
4F：推 sabrina2597:摩根大通3亿美元! 这个没听过 @@ 03/27 12:08
5F：→ counterpunch:最後一段还OK啦 毕竟...是事实 Orz 03/27 12:08
6F：推 VieriKing:最近MSG涨成那样~会进场不意外~ 03/27 12:10
7F：推 phix:光华人市场就赚暴了 03/27 12:10
8F：推 BossSB:左右手阿 一边买股票 一边赞助放消息 03/27 12:13
9F：→ BossSB:赚翻了 03/27 12:13
10F：→ swwf:最後一段这样写我觉得OK。 不用伟大。当个优秀球员就很棒了 03/27 12:21
11F：推 mustaine:JPMorgan那个是早就赞助的,翻译有些出入 03/27 12:26
12F：→ simonneko:最後一段 菜逼吧总是要通过时间的考验 03/27 12:28
13F：→ sabrina2597:从板凳深处窜出来七连胜+得分破纪录的菜鸟 这样已经很 03/27 12:28
14F：推 minamix:请问Acer在市场知名度是全球的吗? 03/27 12:29
15F：→ sabrina2597:惊奇了 亚裔身份只是锦上添花 没有打出成绩没有用 03/27 12:30
16F：推 starfa:难怪msg的股票今天涨到$34.33 (林来疯时期最高$33.04) 03/27 12:31
17F：推 EVASUKA:Acer好像欧洲卖得比美国好？ 03/27 12:38
18F：推 huang0923:Acer欧洲市场销售很不错 03/27 12:40
19F：推 Winsanity:欧债危机 现在欧洲市场有点不行 美国景气好像有比较好 03/27 12:41
20F：→ kevin0733:Acer 欧洲名次也下滑 之前通路被兰奇硬塞货 03/27 13:04
21F：→ bluebabe:最後一段虽然听起来很刺耳，但确实天时地利人合而成功了 03/27 13:46
22F：→ bluebabe:没有亚裔，Lakers 最近 Sessions 也很有类似故事 03/27 13:47
23F：→ bluebabe:亚洲的人还是不会为他疯狂的 03/27 13:47
24F：→ alxagdu:湖人没像尼克开季一样烙赛到lin出来 连美国人也不会疯狂的 03/27 14:36
25F：推 yun0215:湖人主将都在啊...Sessions再也没连胜...这样要怎麽疯狂? 03/27 14:44
26F：推 spittz:不过至少湖迷看起来是对RS非常非常满意的xdxd 03/27 14:56
27F：推 ab32110:对啊湖迷对他挺满意的 不过湖人本身就强队战绩也不差啊 03/27 15:19