http://tinyurl.com/7dxzup4 Chapter 5: The Financials 第五章：经济面 Will the Knicks regret letting Jeremy Lin leave for business reasons? 尼克会因为商业理由後悔舍弃林书豪吗？ By Kristi Dosh | ESPN.com Followers of the Jeremy Lin sweepstakes know it wasn't just the $25.1 million, three-year offer sheet from the Houston Rockets that had the New York Knicks in turmoil. It was also the luxury tax bill that would have come, particularly in the third year of the contract, when he'd be due $14.8 million. 有在关注这场林书豪赌局的人都知道，让尼克球团震惊的不仅是火箭队丢出来的这份 三年2510万美元报价单，还有随之而来的奢侈税，特别是第三年的1480万美元。 Without Lin, the Knicks were projected to pay less than $10 million in luxury taxes three years down the road. With him, the figure would have been more like $28.2 million or perhaps even higher, according to analysis by ESPN's Larry Coon. 不签林，尼克三年後付的奢侈税预计将不到1000万美元。签了他，根据ESPN的Larry Coon 分析，税额将会增加2820万美左右，甚至更高。 As potential ways to afford such a tax bill, many observers have pointed to the Knicks' revenues, including those from ticket sales, the team's relationship with the Asian American community, the stock price of the team's parent company and the marketing opportunities surrounding Linsanity. 许多观察家都指出尼克队的收益－包括门票销售、球队与亚裔的关系、母公司的股价以及 林来疯相关的行销机会－可作为支付这笔税的潜在方式。 But a careful consideration shows the effects of those opportunities might have been overstated. Now that Lin is leaving the Knicks and joining the Rockets, we will have an opportunity to see just how it affects the two franchises. But those who follow the financial side of the Knicks and Madison Square Garden don't see Lin's departure having the kind of impact that many expect. 但是根据一项仔细的观察显示。这些效应可能被夸大了。 既然林已经离开尼克加盟火箭队，我们将有机会观察未来对2个球团会有什麽影响。但是 一些长期关注尼克队和MSG（麦迪逊花园广场）财务的人，认为林离开的冲击不如外界预计 的那麽大。 Ed Horne, chief operating officer of Madison Avenue Sports and Entertainment and a former NHL marketing executive, said the Knicks won't feel much of a sting when it comes to marketing and sponsorship opportunities. 麦迪逊大道运动与娱乐公司首席营运长以及前NHL行销企划Ed Horne表示，就市场行销 和赞助而言，尼克完全不痛不痒。 "In the long term, from a business perspective, I don't think [losing Lin] has a real material impact. The licensing business is joint, so it doesn't have a real impact," Horne said, referring to the fact that all merchandise revenue in the NBA is shared. "New York is one of the biggest Asian markets in the country, perhaps the biggest, so the appeal of the Knicks as a franchise is undeniable [regardless of Lin]. Companies are going to attach themselves to the Knicks." 「从长远来看，在商业的角度上，我不认为（失去林）会造成重大影响。授权商品商机 是共营的，所以不会产生实质影响。」Horne在谈到NBA球团共享所有商品收益时这麽说。 「纽约是全国最大的亚洲市场之一，也许根本就是最大的，所以尼克队的吸金力是不可否 认的（不管有没有林）。许多公司都想要和尼克队搭上关系。」 In fact, Asian companies already align with quite a few NBA teams thanks to the league's burgeoning popularity in China, and most of those teams do not have Asian players on their rosters. For example, Chinese beer brand Tsingtao entered a multiyear deal with the Miami Heat last season. The Heat also have had a deal with South Korean tire manufacturer Kumho Tire, a company that also partnered with the Los Angeles Lakers. South Korea-based Kia Motors Corp. has a sponsorship agreement with the NBA and also with nearly half the teams in the league. 事实上，由於NBA在中国受欢迎的程度迅速成长，亚洲企业已经与不少球队合作，而这些 球队阵中大多没有亚裔球员。例如，中国的青岛啤酒上一季开始与迈阿密热火队展开一段 多年的合作关系；热火也与韩国的锦湖轮胎（Kumho Tire）达成合作协议，该公司同时是 洛杉矶湖人队的贸易夥伴；韩国的起亚汽车则赞助了NBA与联盟将近一半的球队。 Ronn Torossian, CEO of 5WPR, a public relations firm in New York, said even for fans, the effect of losing Lin would be short term. He said that leading voices in the often-critical New York media seem to think Lin would be overpaid under the proposed deal. 纽约公关公司5WPR的总裁Ronn Torossian说，即使在球迷方面，失去林的效应也只是短期 的。他说老爱批评的纽约媒体中，有些大咖似乎认为这份合约高过林的身价。 "If the Knicks were to take it and give him that kind of money," said Torossian, "it would be about 10 seconds before he has two bad games and people are saying, 'They overpaid.' Yes, [losing him is] going to be a short-term impact, but I don't think this does long-term damage to New York." 「如果尼克队接受合约，付他那些钱」Torossian说「大概撑不到10秒，他就会打出几场糟 糕的比赛，然後球迷就会喊着：「钱都丢到马桶里了！」没错，（失去他）短期内会有影 响，但我不认为会对尼克对造成长期损失。」 Many people have been watching the stock price of Knicks owner MSG, a publicly-traded company that has seen share price fluctuations aligned with Linsanity. 许多人一直在观察尼克队母公司MSG的股价，这个公开上市公司的股价持续随着林来疯波 动。 After Lin burst on the scene, MSG saw its stock rise 7 percent from Feb. 7 to Feb. 16 -- a $170 million bump to the company's market cap. But equating the two directly would provide only a narrow view of the price action, said David Bank, an RBC Capital Markets analyst who covers MSG.。 在林忽然暴红後，MSG的股票从2月7日至2月16日上涨了7％，也就是说公司市值暴增1亿 7000万美元。但是负责MSG的RBC资本市场分析师David Bank说，在观察价格波动时将这两 者直接相比对，会落入狭隘的观点。 "The reason the stock moved [in February] was that there was an affiliate fee negotiation going on between MSG and Time Warner," said Bank. "That was devastating for MSG at the time, to not be showing Linsanity on air. However, because Linsanity hit at that moment, Time Warner had to go back and say, 'OK, we'll give you what you want.'" 「（二月）股价波动的原因是MSG与时代华纳正在谈判联营费用。」Bank 说「如果当时电 视无法播放林书豪的比赛，会重击MSG。但是也因为林来疯的出现，时代华纳公司只好回 头说：『好吧，就依你的条件吧。』」 On Monday, following reports that the Knicks might not match the Rockets' offer sheet, MSG's stock dropped 64 cents to $36. Overall, the stock price has dropped several percentage points in the wake of the Lin news. Analysts said the total value of MSG's tradable shares -- its market cap -- has decreased by approximately $50 million, or more, depending on the price at a given moment. 周一报导尼克队可能不跟进火箭的报价单後，MSG的股价下跌了64分，跌到36美元。 整体而言，在这波林书豪新闻开始後，股价已下降了几个百分点。分析师说MSG的流通股 总价值（它的市值）下降了约5000万美元，甚至更多，看在哪个时间点而定。 So there went the money the Knicks could have used to pay the luxury tax bill, right? Not so much. Fluctuations in MSG's stock price are not new. Bank said the MSG stock price decrease probably was in response to the news that Lin might be heading to Houston, but that it would likely be only a short-term reaction. 所以尼克其实可以拿这些钱来支付奢侈税，对吗？不全对，MSG的股价波动并不是什麽新 鲜事。 Bank说，MSG股价可能是因为林也许会转往火箭队的消息下跌，但这可能只是短期效应。 "He had a nice impact while he was here," said Bank, "but I don't think his exit would stain or have near the amount of impact it would have had in February. It's like how big cap media stocks trade around the success or failure of a single movie. It drives trading short-term, but then the headlines fade." 「他在这里的时候产生了正面的影响。」Bank说：「但是我不认为他的离开将会危及或产 生与二月一样大的冲击。这就像大型传媒公司的股票交易会随着一部电影的卖座与否波动 。但是只会在短期内产生影响，之後就不再占据头条。」 -------------- 对财经用语不熟，有错欢迎指正。译文错误同样欢迎不吝指正。 若要转载，请先推文告知 --

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