作者abc12812 ()
看板MLB
标题Re: [问题] MLB人气的下滑?
时间Thu Nov 4 12:26:18 2010
※ 引述《OGC5566q (欧居西56)》之铭言:
: 其实季初就想问这问题了XD
: 刚好看上面有人在讨论收视率
: 所以就问了
: 之前看了一本书 叫做疯足球 迷棒球
: 里面提到了一些MLB的问题
: 最主要就是年轻的族群喜欢MLB的越来越少了
: 现在支撑MLB的是以中老年为主力(有观众平均年龄上升的趋势)
: 年轻人似乎都被NBA 足球 美足等快节奏的运动吸引过去
: 他们觉得棒球节奏太缓慢了
: 像是WS Allstar 收视率逐年下滑
: 最恐怖的是
: 10~20 20~30岁区间的收视率下滑极为严重
: 主要还能维持一些基本盘都是因为50岁以上收视率基本上很稳固
: MLB高层似乎也有些应对措施
: 只是以这趋势看来
: MLB的未来前景似乎令人堪忧
以下是今年初forbes的调查
Major League teams enjoyed record profits last season despite the bad economy.
http://tinyurl.com/ya7uoey
There really is no crying in baseball. Not when it comes to what teams are
worth and the money they earn.
The average Major League Baseball team is now worth $491 million, 2% more
than last year. In 2009, smack in the middle of the worst economy in seven
decades, baseball's 30 franchises turned in a record-high operating income
(earnings before interest, taxes, depreciation and amortization) of $522
million, an average of $17.4 million per team.
The NBA had a tough 2008-09 season. This one could be even worse.
http://tinyurl.com/yh37uua
The ball took some bad bounces for the National Basketball Association during
the past year.
With their wallets pinched by job losses, pay cuts and higher food and
gasoline prices, basketball fans are thinking twice about plucking down $50
for your typical NBA seat. Teams like the Indiana Pacers, Minnesota
Timberwolves and New Jersey Nets were forced to slash ticket prices to lure
fans to games in the midst of a recession. The high end of the market also
worsened: Revenue from pricey club seats and luxury suites fell for the
Detroit Pistons, Miami Heat and New York Knicks. That's a problem for the NBA
given that player costs (including bonuses and benefits) increased to $2.3
billion during the 2008-09 season from $2.2 billion the previous year.
Values are down and labor issues will soon roil the league, but pro football
faces a far larger long-term business problem.
http://tinyurl.com/3xrt87s
Last year proved that even the blue chip National Football League has not
been immune to the recession.
NFL team values fell 2% last season to an average of $1.02 billion, the first
decline since Forbes began tracking the league's finances in 1998, with 21 of
the league's 32 teams seeing their worths drop. (Note: Our valuations are
enterprise values, and include revenue from stadiums but not the value of the
real estate.) Team values slipped because the bad economy has reduced demand
(there are fewer people with the cash to buy a team, and borrowing has become
more difficult) and less nonbroadcasting revenue for many teams.
===============================================================================
MLB是唯一能在这几年经济不景气的情况下还能成长的联盟
也难怪Selig能意气风发的说现在是棒球界的黄金盛世
NFL虽然球队资产缩水但靠着转播合约还可以保持水准以上的收入
最惨的是NBA,大环境不佳加上球员支出上升
这些因素加起来,这阵子NBA有减队风声传出也就不那麽让人意外了
--
※ 发信站: 批踢踢实业坊(ptt.cc)
◆ From: 140.112.25.133
1F:推 gonzalez0528:打小力点 XD 11/04 12:30
2F:→ borriss:看米国人写的书 常常不小心就讲到棒球... 11/04 12:35
3F:推 bikwang:如果美式足球一季有162场,收视率还能维持原来的水准吗? 11/04 12:38
4F:→ polucan:回楼上 不能 因为可能打不完球员就死光了 11/04 12:39
5F:推 krajicek:美式足球打162场,大概全队要死九成以上球员了XD 11/04 12:39
6F:→ krajicek:这种假设根本不公平,那为何不说棒球只打一场看看? 11/04 12:40
7F:推 w9103:我觉得用黑哨来影响营收不是阴谋 11/04 12:40
8F:→ krajicek:每种运动的场次都是根据那项运动的状况订出来的 11/04 12:40
9F:→ krajicek:NFL大概30年前一季例行赛14场,後来改16场 11/04 12:42
10F:→ krajicek:现在已经有老板提议说要增加为18场 11/04 12:42
11F:→ krajicek:老板们想多捞一点,不过球员多数是反对的,因为太累了 11/04 12:43
12F:推 gamer:开玩笑,整场比赛在那边又跑又撞的,打162场我看球员也要打 11/04 12:45
13F:→ gamer:一休四才行了 11/04 12:46
14F:→ Ruri:NFL球员真的是赚辛苦钱呀,一周打一场就会要命了 11/04 12:46
15F:推 maikxz:类似的橄榄球 要求是48小时才能在次比赛 162场...XD 11/04 12:50
16F:推 BraveCattle:NFL别说打,光练习一不小心都可能把身体搞坏,不过我比 11/04 12:51
17F:→ BraveCattle:较关心美国青年参与MLB是否比例真的不高,日本也有这问 11/04 12:51
18F:→ Skabo:美国大学美式足球平均每年在场上要死五个人 162场..... 11/04 12:51
19F:→ BraveCattle:题 11/04 12:52
20F:推 OoyaoO:美足一年打162场的话球员生命可能只有半个球季(误) 11/04 13:27
21F:推 a1868859:NFL一季打162场XDDDDDDDDD 11/04 13:46
22F:推 CGary:其实我觉得这两件事情并不冲突, 20~30岁本来就不是主力能花 11/04 13:49
23F:推 Ruri:真的要打162场,应该是每场球员都不太一样,登入名单300人这样 11/04 13:50
24F:→ CGary:钱的人, 所以 profit 的确是靠 40~50 这群供应的, 而 20~30 11/04 13:50
25F:→ CGary:的收视的确下滑 不过要考虑可能转向 mlb.tv, 这部份MLBAM没 11/04 13:50
26F:→ CGary:有提供甚麽相关数据可以参考 11/04 13:50
27F:→ borriss:棒球光162*15这样的场数 就已经够恐怖了.. 11/04 14:09
28F:推 Tampa:NFL如果打162场 可能国小生就可以参加选秀了吧 11/04 14:14
29F:推 finzaghi:NFL动不动就是抬出场耶 11/04 14:34
30F:→ Quickly:NBA板 不管怎样都在热门第一页...很明显MLB输吧... 11/04 14:38
31F:推 abidog:那只限定台湾巴 而且洋基板人也爆多的 11/04 14:41
32F:推 Quickly:洋基板 可能还没湖人版多... 11/04 14:58
33F:推 iamoyp:台湾人又没中华职篮可以看,还是很多人只看中职的 11/04 15:02
34F:→ naquo:Q大是用PTT看天下吗... 11/04 16:05
35F:推 maikxz:如果内需市场那麽强烈 需要那麽早就拓展国际市场吗? 11/04 16:06
36F:推 tony160079:Quickly 这种以台湾看天下的事情就别拿出来说了 11/04 16:15
37F:→ ris6825:PTT热门看板....我有看错吗? 哪来的搞笑言论... 11/04 16:19
38F:推 kigohcy:那世界上最多人疯的足球...在台湾如何咧... 11/04 16:21
39F:推 Sechslee:跟Q认真就输了 11/04 16:36
40F:推 ByKiss:在台湾不用比吧..篮球跟棒球的受欢迎程度有差 11/04 16:36
41F:→ ByKiss:只是棒球还有分看中职orMLBor日职 11/04 16:37
42F:推 AaronMilton:看到q大我笑了 又一个ptt看天下的人 11/04 16:38
43F:推 ByKiss:不然比一下NBA板跟baseball板好了XD 11/04 16:39
44F:推 spluto:问题本来就是讨论NBA跟MLB 跟Baseball有啥关系 11/04 16:59
45F:→ spluto:NBA在国际上本来就比MLB受欢迎 打篮球的国家远超过棒球 11/04 17:00
46F:推 agantw:台湾对NBA的喜爱程度在国际上是名列前茅的 11/04 17:41
47F:推 substanceD:觉得与其在担心美国本土收视 不如担心棒运在国际的发展 11/04 18:46
48F:推 albomxx:美足打162场真的会死光光 XDDDDDDDDDDD 11/04 19:17
49F:推 charlie01:NBA在台湾比MLB有市场绝非什麽打篮球国家超过棒球 11/04 19:24
50F:→ charlie01:很简单只是因为NBA的海外行销(或者直接把海外带成台湾 11/04 19:25
51F:→ charlie01:也可) 远比MLB早 而且其投入的野心.经费.手法和商业资源 11/04 19:26
52F:→ charlie01:甚至造神 在近几年之前都远远远超过MLB 11/04 19:26
53F:→ charlie01:台湾是被长期深耕的结果 而且两联盟在近年来有相当大的 11/04 19:27
54F:→ charlie01:拉近 不要再有一些天真无邪的观念了... 11/04 19:27
55F:推 KamiKaze:看了一下,NBA平均每队营收是126M,比MLB少一些 11/04 20:56
56F:→ KamiKaze:NBA的问题是後半球队营收太惨,若没有像MLB的分享机制 11/04 20:57
57F:→ KamiKaze:那果真是该倒一倒,没想到NFL球队平均赚这麽多,用b来算 11/04 20:58
58F:推 KamiKaze:比赛场次这麽少还这麽赚= = 11/04 21:00
59F:推 agsdf:美国人最爱football 不只是NFL 连NCAA也是疯狂 11/04 21:49
60F:→ SlamKai:如果在台湾的话.. NBA几乎就是篮球的代名词 11/04 22:51
61F:→ SlamKai:而如果你想看棒球 你也许会选择...中职 日职 美职 11/04 22:52
62F:推 YHank:我看到NFL一年打162场时大笑了XDXDXDXDXDXDXDXD 11/05 01:05
63F:推 richjf:平均每年死五个....难怪被称为信仰级的运动. 血祭啊.- -b 11/05 03:55
64F:→ burdette:MLB的好处是实力比较平均 不像NBA那样有明显的前後段 11/06 00:20