好读图文版请见：http://ppt.cc/LMeM 大家愿意的话，可顺手帮忙点个广告，感恩啦！另外有我的Taaze二手书店可逛喔 从Inside的《从亚马逊CEO学到的生意10堂课》看到这篇文章，但也只是从36Kr稍微润 饰一下，本来的翻译就有点...了，像是「那就是我们对使用者体验的关注就好像一道 雷射一样」，而36Kr的《Jeff Bezos 的十句话，生意场上的十堂课》原文是「那就是 我们对用户体验的关注就好像一束激光一样」，我想「一道雷射」跟「一束激光」都不 是重点，重点是看不懂又好笑。 根据wiki说明：杰弗里‧普雷斯顿‧贝佐斯(Jeffrey Preston Bezos, 1964-)， Amazon.com的创办人和CEO，曾获选《时代》杂志1999年的年度风云人物。 Jeff Bezos在medium.com发表《10 Business Lessons From Jeff Bezos》(Jeff Bezos 的十堂商业课)，发人内省的十个重点原文(我顺便修改了翻译，并为我身有同感的重点 翻译加注)： 1.We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer mexperience a little bit better.(客户就好像派对来宾，而我们是派对主人。让 使用者体验在每个方面每天都提升那麽一点，是我们的工作。) 2.The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.(最好的客服就是使用者根本不须 致电，不须跟你讲，服务本身就能解决使用者问题。) 3.If there's one reason we have done better than all of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business.(如果有个我们在过去六年的网路领域里，能做的比其他同行好的原 因，那就是我们极致专注於使用者体验上，这一点真的很重要，任何领域都一样。) 4.If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.(如果你 决定只做那些行得通的事，你也放弃了很多摊在眼前的机会。) 5.We are willing to go down a bunch of dark passageways, and occasionally we find something that really works.(我们愿意前去尝试那些看不清的方向，而 偶尔会发现一些真的可行的东西。) 6.The thing about inventing is you have to be both stubborn and flexible, more or less simultaneously. If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.(创造的关键在於你得同时执着兼灵活。如果不够执着， 你可能会太早放弃；同样地，如果不够灵活，你会不断撞墙，而且对於你想尝试解 决的问题， 也无法发现不同方案。) 7.It's very important for entrepreneurs to be realistic. So if you believe on that first day while you're writing the business plan that there's a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.(对一个企业家来说，实事求是非常重要的 。如果在写商业计划书的第一天，你就知道这个计划70%会失败，这种认知自会纾解 自我怀疑的压力。) 8.There are two ways to extend a business. Take inventory of what you are good at and extend out from your skills. Or determine what your customers need and work backwards, even if it requires learning new skills.(扩展业务 的方式有两种。其一是盘点自己擅长哪些，从这些点出发；另一种是搞清楚客户要什 麽，然後反向思考怎麽作，即使有时候需要学新技能。) 9.There'll always be serendipity involved in discovery.(在探索的路上，总有 意想不到的收获。) 10.Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.(二流理论物理学家没进展，是因 为他们将时间都都花在了解别人的进步上。) -- PorscheWu的所见所得：http://porschewu0714.blogspot.tw/ --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 59.124.21.61 ※ 编辑: porschewu (114.35.124.31), 07/23/2014 13:40:39