※ [本文转录自 Lakers 看板] Jerry West claims he's not so presumptuous as to assume his image is depicted on one of the most recognizable emblems in sports: the NBA logo. West爷爷不认为NBA logo上面的人是他 The NBA too is coy. 他只是在害羞而已啦 Alan Siegel is not. 不过设计logo的Siegel可不这麽想 "It's Jerry West," he says. "那就是West阿" Siegel, 71, designed the familiar logo in 1969, taking a Wen Roberts photograph of the Lakers star and turning it into an iconic image. Siegel在1969年用Wen Roberts拍的照片完成了这个着名的logo In red, white and blue, it shows a player in silhouette purposefully dribbling the ball upcourt with his left hand. logo由红白蓝三色组成 表现出一个正在用左手运球的球员轮廓 Siegel, a branding expert and lifelong basketball fan, believes he knows why the NBA is reluctant to acknowledge the obvious. Siegel以品牌行销专家与篮球迷的身分说他知道为什麽NBA不愿意承认这个事实 "They want to institutionalize it rather than individualize it," he says during an interview over lunch near his office in the Chelsea neighborhood of Manhattan. "It's become such a ubiquitous, classic symbol and focal point of their identity and their licensing program that they don't necessarily want to identify it with one player." Siegel认为因为NBA logo已经十分普遍 而他们想要大家把焦点放在整个联盟 不只是一个球员 NBA Commissioner David Stern, through a spokesman, declines to comment, saying he doesn't know whether West is on the logo. "There's no record of it here," spokesman Tim Frank says. 史坦马上透过发言人说他不知道West爷爷是logoman "因为我们没有纪录"发言人说 Siegel's original artwork has been lost over the years through several office moves, but the designer recites the story of the logo in detail. In 1969, Siegel and his business partner, the late Robert Gale, opened their branding consultancy. 尽管logo的原稿已经不见了 不过作者Siegel还是详细地把故事告诉大家 1969年 Siegel跟他的夥伴Robert Gale开了间品牌行销顾问公司 In a previous job, Siegel says, he oversaw development of Major League Baseball's logo, which was developed in 1968 and introduced during baseball's centennial in 1969. It too is red, white and blue and features a player — a batter — in silhouette. Siegel说在他先前的工作中 曾经接触过MLB logo的的设计 MLB的logo是在1968设计 然後在隔年 也就是棒球一百岁的时候发表 图案同样也是红白蓝 不过球员拿的是球棒 It's no accident, Siegel notes, that the logos are similar. 所以两个logo才会这麽相似 He says that J. Walter Kennedy, the NBA's commissioner from 1963 to 1975, told him that "he basically wanted to have a family relationship with baseball and to use red, white and blue to position basketball as an All-American game." Siegel说当时的NBA总裁J. Walter Kennedy说他希望两个联盟可以发展出兄弟般的关系 也想要以红白蓝三个颜色把篮球运动推广到全美国 Siegel says he came up with 40 or 50 designs, none of which featured any players other than West, but Kennedy gravitated toward the derivative of the baseball logo. 作者设计了四五十个草稿 每一个都是用West爷爷的轮廓 不过总裁就是喜欢模仿MLB logo的的那一个 "And in those days," the designer says, "it was top down. He made the decision. There was no research. There was no discussion. He said, ‘We're doing this.' " 作者说"从头到尾都没有商量或讨论 总裁就决定了" Siegel, 6 feet 2, was a star basketball player at Long Beach High on Long Island. He says he turned down dozens of basketball scholarships to attend Cornell, where he left the basketball team after one season to concentrate on academics. Siegel曾经是长堤高中的明星球员 放弃了一堆篮球奖学金後进入康乃尔大学 然後在康乃尔打了一个球季之後就退出球队专心念书 A childhood friend, the late sportswriter and broadcaster Dick Schaap, also was a Cornell graduate. And later, when Siegel was searching for an image to use in the NBA logo, Schaap gave him access to the photo archives at Sport magazine. Siegel的儿时玩伴 同样也是康乃尔大学毕业 後来成为运动作家跟播报员的Dick Schaap 在作者寻找一个可以当作NBA logo图案时 给了他一些运动杂志里的照片 "I found this picture of Jerry West dribbling down the court," Siegel says, "and, of course, growing up in New York and my father having season tickets for college and pro games at Madison Square Garden, I'd seen West play a lot." "我找到一张West运球的照片" 作者说 "我在纽约长大的 而且我老爸还有MSG的季票 所以我常常看West打球" West, in fact, was one of Siegel's favorite players — along with John Havlicek and Oscar Robertson — but that's not why he chose to feature the former West Virginia star in his design. 事实上West是Siegel最喜爱的球员之一 不过这不是他把West当作logo的原因 The photo, Siegel says, just grabbed him. 是因为那张照片抓住了他的心 "It had a nice flavor to it," he says, "so I took that picture and we traced it. It was perfect. It was vertical and it had a sense of movement. It was just one of those things that clicked." "这张照片有种韵味" Siegel说 "所以我们把轮廓画出来" "结果很棒 看起来十分生动 这就是我们要的图案" Kennedy thought so too. 总裁也是这样认为 "Nobody else said anything," Siegel says. "And when we did the publicity, nobody ever asked whether it was Jerry West. "If you did it today, they'd want 50 designs. They'd get focus groups and test it. They'd make a whole big deal about it and they'd probably end up with a design that wasn't as good." "没有人有意见" Siegel说 "发表之後 也没人问那是不是West" (看得出来才怪) "如果换成现在 联盟应该会找一组人来测试这50个草稿 他们会把事情搞得很盛大 最後选了一个没那麽棒的图案" West, calling it "awkward" to comment on the logo when the NBA won't confirm he's on it, remembers thinking when he first saw Siegel's design, "That looks like somebody familiar." West爷爷认为联盟不承认他是logoman的这个举动让他有点囧 当他第一次看见Siegel的设计时 他就觉得这个图案有点眼熟 Siegel, a Knicks season-ticket holder for more than 30 years, says he twice met West, once at a restaurant in Los Angeles and more recently at a Lakers game at Staples Center. 30年以来都是尼克队死忠球迷的Siegel说他遇过West两次 一次是在洛城的餐厅 比较近的那次是在史代波中心 At the restaurant, Siegel says, "I introduced myself and told him I'd designed the logo. And he said, ‘Who was the commissioner then?' I said, ‘ Kennedy,' and he said, ‘OK,' and went on with his lunch." 在餐厅那次 Siegel向West介绍自己是logo的设计者 然後West问他当时谁是总裁 Siegel回答是Kennedy後 West说了声"恩" 就继续吃午餐了 At the game, "he was sort of friendly but noncommittal, so he's never really said anything to me about it," Siegel says. 至於在球场那次 Siegel说"West显得比较友善一点 不过感觉还是怪怪的" "所以他从来没有跟我讨论过这件事" In a new biography, "Jerry West: The Life and Legend of a Basketball Icon," it's noted that West is not above jokingly introducing himself by saying, "I'm the logo." 在West爷爷的自传中 也没有提到 "我就是logo" Today, he demurs: "If that's me, I'm extremely flattered." 不过今天 West爷爷说 "如果那真的是我 我感到十分荣幸" But of course it's him. 呃...那是他没错 In recent years, some have suggested that the logo be updated, that perhaps it should feature Michael Jordan. 这几年有人建议logoman应该更新一下 例如换成MJ(这也能更新喔...) "Fine with me," West says. West爷爷说他OK Siegel says no . 但是Siegel说不 "I'm a fairly sophisticated marketing guy," he says, "and I think something that's so well-known and symbolic of high-level basketball around the world, it would be a mistake to change it. "It has significance and appeal because it's historical. It doesn't look like a modern player. It's a classic image." "身为一个公正又有经验的行销专家" Siegel说 "我认为这件事已经广为人知了 更何况这是世界篮球最高殿堂的象徵 换掉是个大错误" "这logo会这麽有影响力就是因为它有历史性 而且图案也不像现代球员 那是个经典" 来源:http://tinyurl.com/2bqh48s --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 203.71.2.194 ※ 编辑: hfi780 来自: 203.71.2.194 (04/28 21:09) 先承认我是湖人迷 要转这篇文章过来之前我想了很久 这里的风气我不是不晓得 只是我觉得可以这篇文章让喜欢NBA的人多知道关於NBA的一些小常识 所以把它分享过来 我大可把这篇文章留在湖人版 让那些_推文少一点 要推要嘘随便 要钓鱼就麻烦动动手指按← 谢谢配合 ------------------------------------------------------------------------------ 君子不以言举人；不以人废言。 ※ 编辑: hfi780 来自: 203.71.2.194 (04/28 22:14)