今天看到了一个有趣的分析.... http://ppt.cc/d_Au 看看人家怎麽说的 以下节录重点 The difference is the number of viewers with access to the network. Since a cable network is paid based on the number of subscribers, it wants to be on the tier that is in the most homes. It's simple math. And the more homes, the higher the potential viewership. The more viewers, the higher the rates the networks can charge for commercials. There are almost eight million cable homes in Texas, with Time Warner leading the pack in Dallas and Austin. Comcast is king in Houston. The University of Texas would like to be on the same tier as Fox Sports Southwest, which was in 6.5 million homes in 2009. To ensure it gets wide distribution, Texas could follow the approach embraced by baseball's MLB Network, which came fast out of the box in 2009 with almost 50 million subscribers. Like MLB Network, Texas could take on investors like Time Warner or Comcast or cable up-and-comers like Verizon or AT&T to secure cable and satellite carriage. 在德州:6.5 Million 至於营收 Industry analysts polled this week estimate that a Longhorns network could earn between eight cents and 10 cents per subscriber in the state of Texas. If the network can get into the same 6.5 million homes that Fox Sports Net has available, at eight cents a subscriber, that would be $6.24 million a year. Homes outside the schools' Texas "footprint" might pay two or three cents each per month. All those extra quarters quickly add up to dollars the university doesn't have to share with other schools. 在德州6.24 million a year 州外另外算... 所以你把全美国可以看得到FSN Southwest的订户 X 0.02 X 12 大概就会有个结果 我想5~10 million 不太过份 不过光是州内转播的数字 这个数字就超过3~5 million 老兄....... 而且如果营运状况良好 像今年的Big10 Network 一样 广告收入又是另外一个可能的丰厚收入 所以...我想步上轨道後 10 million 不算太过份.... 至於你们质疑谁要carry Longhorn Network 以下回答就是个不错的答案 Should Texas worry that cable providers around the state won't have interest in a Longhorns network? "Politically, how do you say no to the University of Texas if you are doing business in the state?" said Neal Pilson, the former president of CBS Sports and now one of the leading television sports consultants in the nation. 至於会不会成功 人家也有回答 Pilson, the consultant, disagreed. "I think Texas can make it happen," he said. "Granted, you couldn't have a Texas and a Big 12 network. But there is room for one. Now, Oklahoma is starting to talk about a network of its own. There is definite logic to it." : 重点当然是订户有多少 因为那才是有线电视频道主要的收入来源啊 "There are almost eight million cable homes in Texas, with Time Warner leading the pack in Dallas and Austin. Comcast is king in Houston. The University of Texas would like to be on the same tier as Fox Sports Southwest, which was in 6.5 million homes in 2009." 当然订户的多少是有线电视频道的来源 但是订户的算法就很耐人寻味 如果Longhorn Network是跟Fox Sports Southwest 绑在一起的话 也就是Fox Sports Southwest有多少订户 Longhorn Network 就会有多少订户 这样一来增加订户的手段就不是单纯谁想看Longhorn Network 而是多少人有Fox Sports Southwest 以这个角度来说重点是行销手段 如何把Longhorn Network 跟其他更大的频道绑在一起 才是真正增加收入的方式 所以如果有能力把Longhorn Network 推向基本台的话 就又更多钱了 : 我一直都是讲Revenue而不是Profit啊... 你应该知道单存的Big10 Network Revenue 是不会全部拿出来分给各个学校的 所以你Big10 Network 的 220million 收入 并不是分给各个学校的钱 而是Network 的收入...... 以现在的制度来说 Big10 Network 保证给Big10 各个学校总共60 million 一个学校大概分个5~6 个million 去年因为Big10 Network 营收很棒 所以多了66 million的 profit 可以分给各个学校 总共因为Big10 Network 各个学校得到的是 大概11~12million 加上ESPN/ABC/CBS 总共又给各个学校9 million 所以各个学校的TV Revenue 是22 million 以下是我看到的消息来源 http://ppt.cc/jrMo 所以正确来说Big10 Network 提供的是11~12million的收入 但是只有5~6million 是保证的 剩下的就看当年的营运状况 : 老兄 你离题了吧 : 我们在此只是计算"自己的Network会为学校带来都少额外收入" : 你怎麽会把Big 12跟ABC/FSN合约的营收算进去? 因为我们要考量的是total TV revenue 把Longhorn Network 能够提供的额外Revenue 加进去 跟Big10的单一学校的总收入来做比较 会比较有意义 因为毕竟Big10 Network 跟 Longhorn Network 在先天上的目标跟条件就不完全一致 如果你总TV revenue收入会因为Longhorn Network可以增加到全美最多 那不就是成功了吗? : http://sports.espn.go.com/ncaa/news/story?id=5285680 : 引述贵校的Orangebloods.com : "The Longhorns Network...generate between 3-5 million dollars" : 一样假定为真吧 毕竟这是贵校自己的估计 : 哪来10M的额外收入? : 不然你把"内部资料"po上网让大家参考一下好了. : 我就是把数字弄清楚了 才会得出Longhorns Network不会比BTN成功的结论 : 反倒是你的数据来源到底是哪里?? http://insidetexas.com/forums/showthread.php?t=15422 Plonsky did not divulge expected profit or revenue but did say "there is no ceiling". As we've reported previously, a source with knowledge of the Network's potential says the expectation is that Texas could eventually reap in the neighborhood of $10 million, the amount that Florida earned over and above its SEC TV money on its local rights deal. http://insidetexas.com/news/story.php?article=2447 “The SEC has the same deal with their institutions,” Beebe said. “Florida has a very great distribution system and gets a lot from that opportunity, so certainly that’s a model we’re going to be very interested in for Longhorn members. And it’s very unfair that Texas is the only institution painted in that category, because others of our institution have a high interest in distributing content in some form or fashion.” 他们是参考Florida的状况... 因为最近讨论串实在有够多 一时找不到直接的quote 但是提供间接的证据 3~5 million 如果是orangeblood 讲的话 我猜是比较保守或是consultant 讲的 但是我可以跟你说 Beebe 跟学校 比叫倾向参考Florida 的 10 million 但是3~5 million 有点过於保守... --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 123.193.35.108 不过我想文章的意思是说 cable第四台商会把longhorn network 放在跟FSN Southwest 同一个tier 也就是只要收看的到FSN的家庭 就会有Longhorn Network 所以用FSN目前的订户来看当作运算的依据 因为cable TV是不能选单独哪台你要或是你不要 你只能选哪个deal你要或是你不要 第四台商会把Longhorn Network 跟FSN 放在同一个deal 里 所以............用FSN 来算应该是满准的 老实说 ATM的AD讲话听听就好 ※ 编辑: nacarafog 来自: 123.193.35.108 (06/23 08:59) ※ 编辑: nacarafog 来自: 123.193.35.108 (06/23 09:26)