课程名称︰国际企业管理 课程性质︰国企系必修 课程教师︰赵义隆教授 开课学院：管理学院 开课系所︰国际企业学系 考试日期（年月日）︰2009.04.14 考试时限（分钟）：110分钟 是否需发放奖励金：yes （如未明确表示，则不予发放） 试题 : 一、选择题 56%/每题4分 1.在国际经营例证上，像Disney、7-Eleven、Visa and Master card等，是属於何种经 　 营方式？ 　 (A) 商品(Goods) (B) 劳务(Services) (C) 资金(Capital) (D) 以上皆是(All of these answers) 2.麦当劳进入俄罗斯市场历程中(Mcdonald's in Russia)，所采用的进入模式(entry modes)类型为何？ 　(A) 出口进入模式(exporting) (B) 契约进入模式(contracts) (C) 合资进入模式(joint venture) (D) 独资进入模式(wholly owned operations) 3.A company starting out with a global focus, usually because of the international experience of its founder, is called a ___________. (A) multinational enterprise (B) transnational company (C) strategically allied company (D) born-global company 4.Which of the following is an example of an "acquired" group membership? (A) national origion (B) religion (C) gender (D) race 5.Select the correct order, going from low to high total impact on an MNE, of the following types of political risks: (1) procedural political risk, (2) systemic political risks, (3) distributive political risk, (4) catastrophic political risks. (A) 3,2,1,4 (B) 1,2,3,4 (C) 2,3,1,4 (D) 2,1,3,4 6.Countries with a _____ legal system tend to encourage precise, detailed contracts, whereas countries with a _____ legal system tend to encourage shorter and less specific contracts. (A) theocratic, mixed (B) common, civil (C) civil, customary (D) customary, common 7.The _____ tracks all trade activity in merchandise for the Balance of Payments of a country. (A) capital account (B) current account (C) payment account (D) deficit account 8.As countries in transition from a command to a market economy move to control expenditures and reduce their budget deficits, one imporatant strategy to pursue is which of the following? (A) nationalization of private-owned enterprises (B) commercialization of state-owned enterprises (C) industrialization of state-owned enterprises (D) privatization of stated-owned enterprises 9.Which of the following is not a key stakeholder group that a company must work to satisfy in order to survive in a global environment? (A) employees (B) competitors (C) shareholders (D) customers 10.In a British company sets up a subsidiary in France that produces products for the French market, this investment is most likely to result in what type of economic effect in the short run? (A) export stimulus for France (B) capital export form France (C) import displacement in France (D) capital inflow for Britain 11.贝里斯(Belize)和千里达(Trinidad and Tobago)皆拥有120单位资源(resources)， 　 贝里斯10单位资源生产一吨可可(cocoa)，15单位资源生产一吨稻米(rice)，而千里达 　 40单位资源生产一吨可可，20单位生产一吨稻米，则下列何者错误？ 　 (A) 贝里斯对可可拥有比较利益(comparative advantage) (B) 贝里斯对可可拥有绝对利益(absolute advantage) (C) 千里达拥有对稻米比较利益(comparative advantage) (D) 千里达拥有对稻米绝对利益(absolute advantage) 12.According to Hofstede's Culture Dimensions, people generally prefer little consultation between superiors and subordinates where _____ is high. (A) power distance (B) uncertainty avoidance (C) collectivism (D) masculinity 13.Which of the following is the noneconomic rationale for governmental inrervention in the free movement of trade? (A) preventing unemployment (B) protecting infant industries (C) maintaining essential industries (D) improving comparative position 14.Assume that U.S. companies are importing the same product from Mexico and Taiwan. The United States enters into an FTA(Free Trade Agreement) with Mexico but not with Taiwan. Consequently, the United States begins to import more goods from Mexico (due to lower tariffs) than from Taiwan, even though the Mexician products may not be any better or cheaper. This is an example of _____. (A) trade specialization (B) trade internalization (C) trade creation (D) trade diversion 二、名词解释 24%/每题6分，并简单举例说明之 1.Ethnocentrism 2.Purchasing power parity 3.Foreign Corrupt Practices Act 4.Factor-proportions theory 三、简答题 30%/每题15分，请充分说明之 1.说明Porter所提出之国家竞争力模型(national competitive advantage of industries)？并请挑选一个台湾具有全球竞争力的产业(Taiwanese industries) 　 ，举例做相关之说明？ 2.上帝也疯狂内容描述一群不知晓现代世界的Bushmen族人，得到了一个可口可乐瓶 　 子之後的一连串故事，居住在非洲卡拉哈里沙漠地区的Bushmen族人对於现代化的 事物一无所知。可在Bushmen族人看来，这里却像天堂一样美好，这样一个与世无 　 争、生活得单纯而快乐的部落，却因为一支从天而降的可乐瓶子发生了改变。最 後Bushmen族人决定把这个将原本平静的生活变得不安的东西还给上帝……。 　 (1)一支从天而降的可乐瓶(Coke bottle)与Bushmen的哪些文化(cultures)或价值 (values)发生冲突？ (2)除了把可乐瓶「还给上帝」，请你提出其他选择，可以让Bushmen族人得到可 　　　乐瓶的「好处(benefits)」，又能避免造成「伤害(damages)」？ 　 (3)试举出一项外来的「产品(products)」或「服务(services)」，分析他对台湾 　　　的「好处」与「伤害」。请特别着重在文化或价值行为方面。 --

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