作者tfnsui ( 菲@今晚再战台啤~)
看板NTUIBTEAM
标题Re: [问题] 请问各位有关''行销管理''的考题~
时间Thu Nov 14 21:29:47 2002
※ 引述《tfnsui ( 菲#小蜜桃~)》之铭言：
: ※ [本文转录自 NTUIB95 看板]
: 作者: tfnsui ( 菲#小蜜桃~) 看板: NTUIB95
: 标题: [问题] 请问各位有关''行销管理''的考题~
: 时间: Wed Nov 13 20:59:44 2002
拜托各位帮帮我ㄚ...
: 1. A public utilitythat has adopted the marketing conceptwould be most
: likely to: A. set up a special service to help customers reduce expensive
: peak-hours energy consumption. B. lower prices until almost all consumers felt
: that prices were fair. C. advertise its ''public service role''to improve its
: image with the public. D. use mail to send customers a personal apology if a
: blackout were to occur. E. none of the above.
: 2. Professional Dental Supply has been successfully selling dental instruments
: to dentists for the past 20 years,and has developed srong customer relations.
: When looking for new marketing opportunities,PDS will most likely look first
: at: A. market penetration B. diversification C. market developement D. product
: developement E. all opportunities
: 3. Segmenting,in contrast to combining: A. tends to focus more on customer
: similarities than on differences. B. tries to identify homogenerous
: submarkets and develope different marketing mixes for each submarket.
: C. usually means setting for a smaller sales potential. D. relies more on
: promotion appeals and minor product differences to create general customer
: appeal among several submarkets. E. all of the above are true except C.
: 4. AT&T reacted to the popularity of the cellular phone by adding several
: cellular models to its line of regular phones.Availability and popularity of
: cellular phones is most likely due to changes in the__________environments.
: A. political & cultural B. technological and legel C. legal and economic
: D. social & technological E. all og the above.
: 这是我们学校期中考考题,各位好心人帮帮我找答案..
: 因为我很心急自己有没有写对~><~thanx
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