作者sccc ()
看板NTUfinGrad98
标题[公告] 管院新增课程，欢迎有志青年选修。
时间Mon Sep 22 18:01:14 2008
各位同学：
本学期管理学院增开「国际行销管理」课程，因本学期外籍交换学生增加，可藉
此机会与外籍生交流、加强外语能力，机不可失，欢迎大学部及研究所对课程有兴趣
者踊跃选修。
时间：每周二晚上 6:30-9:15
地点：管理学院1号馆4楼第二会议室
课程资料：
Professor: Dr. J. Chris Lin
Office: Room 501, College of Management Building 2
Phone: 3366-9732
E-mail:
[email protected]
Textbook: Keegan and Green (2008), Global Marketing (Fifth Edition)
Course Objective:
The purpose of this course is to (1) provide an overview of
international marketing as a managerial challenge; (2) familiarize students
with international marketing related knowledge from a conceptual, theoretical,
practical and analytical perspective; and (3) enable students to improve the
ability of working problems, cases and projects out.
Lectures, class participation, case discussions and group projects are
designed to help students LEARN as more as possible in INTERESTING ways.
Course Requirements:
Class Attendance and Participation (10%)
Case Discussion and Presentation (20%)
Group Exercises (20%)
Quiz (15%)
Group Term Project (35%)
--
※ 发信站: 批踢踢实业坊(ptt.cc)
◆ From: 140.112.108.55