Bynum acquisition bolstering ticket sales 电车男驾到支撑了七六人的门票销售 CSNPhilly.com http://tinyurl.com/bnmvzyf August 31, 2012, 8:31 pm The Sixers made a splash this off-season when they traded Andre Iguodala to bring in one of the NBA's top centers, Andrew Bynum. This was a popular move among Sixers' fans, who have been longing for a superstar-caliber player since Allen Iverson. 七六人的惊天交易吹破了费城职业运动界的一池春水。 AI9换电车男的交易在七六人迷当中像是刮起了一阵旋风， 就如同他们长年在AI3离开之後对一个真正的超级巨星所持有的 一种破碎饥渴的心情，得到了久旱逢甘霖滋润一般的激烈。 The new ownership group has made strides in making the organization more fan-friendly through marketing and in-game entertainment. Fans were even invited to welcome Bynum to town at his introductory press conference held at the National Constitution Center. 七六人的新持有团队对於打造七六人成为一个更能被球迷接受的热门 球队有着开山辟土一般的决心，无论是在行销上或是改善看球经验上， 都能看到他们的努力。 甚至就像大家所看到的一般：球迷们(按:尤其是季票持有者)被邀请， 参加Andrew Bynum在建国纪念馆的公开欢迎记者会。 (按:这显然前所未见，在四方交易的四个球队里面只有费城这样搞) The efforts made by the Sixers' ownership are certainly proving to be effective as ESPN's Darren Rovell reported, via ProBasketballTalk, that the organization has doubled its season-ticket base (92 percent of season-ticket holders renewed with some prices raised) and quadrupled sales of its 10-game plans compared to last year. 根据 ESPN 记者 Darren Rovell 的报导 (以及ProBasketball Talk) 七六人官方已经把季票持有者的基础扩大了一倍， 甚至已经有92%的季票拥有者已经完成了续约， 且今年的十战大补帖的销售(10-game plans/一个去年开始的促销方案) 的销售状况已经是去年的四倍火热。 "It's going on quietly, but no one in all of sports is working harder to sell tickets than the Philadelphia 76ers," Rovell wrote. Rovell在他的报导里面表示： 虽然一切都是鸭子滑水， 但是现在在四大职业运动当中，没有任何一个球队跟七六人一样 如此努力在推销他们的门票。 "First consider that the team is coming off the best attendance increase in the game, up nearly 3,000 fans per game from the previous season. That's off a work stoppage -- with roughly 40 percent of the team's games in January -- and the team says it reduced the amount of comp seats it handed out by roughly 25 percent." Rovell: 我们首先发现七六人上个球季已经成为上座率增加比例最高的球队， 他们上季比10-11球季的上座数字，平均每场增加了三千人。 你要想想，去年可是历经封馆，而且球季刚开始的时候， 一月时球队集中了几乎五分之二的球赛在一个月当中打完， 无形当中也影响了买气。 甚至球队发言人还表示他们砍掉了几乎四分之一的的公关票。 (干，Comcast......... 气到都不知道该怎麽讲了) With ticket sales increasing at a rapid pace, expectations are also on the rise. The Sixers nabbed the eighth and final Eastern Conference playoff seed last season and exceeded expectations, falling just one win short of competing against the Miami Heat in the Eastern Conference Finals. 当门票市场持续加温的当下，涨价似乎也是被预期会发生的。 尤其当七六人去年季後赛超乎预期的从第八种子出发， 最後却离东冠一步之遥的情况下。 With Bynum now ruling the paint, fans are expecting more improvement this upcoming season, and that's clearly evident with the significant boost in ticket sales. 当Bynum开始主宰禁区的时候， 球迷当然会对这个球队下个球季的进步有所期待， 门票市场不可思议的火红与销售量的骤增就是明证 === http://tinyurl.com/bl4vkfj ESPN 原文，类似内容我就不再翻了 连结建议点入，七六人送给过去两年曾经去过球场的球迷 (不是季票持有人，他们只要有去过一场到两场就寄了) 一张非常漂亮的明信片，而且里面甚至还有.... 「个人专属的10-games plan的售票连结！！！」 φ(._. )> (想想看，有四万人都收到了这张明信片，这种售票策略...) 买了之後还送张大帅一百分纪念地板护身符(误)一片 这样的明信片攻势有着无与伦比的效果， Adam Aron 对 ESPN 表示： "Normal direct mail response is 2 percent," Aron said. "Our response so far is about 10 percent." 想想看，他们光寄这些明信片就卖出了超过4000份的10-game plan.. 另外季票的票价是比去年增加的，但是大家还愿意赏脸..... Adam Aron 表示： 寄一封明信片花费 $1.1 美元， 十分之一有回头购买，那一个人的成本是十一美元 但是他们买下的可能是一场比赛的门票，平均 $50 美元， 甚至是一份10-games plan, 一份四百美元（！） ESPN 的 Darren Rovell 在他的文章最後表示： I often hear people who work for teams complain about how hard it is to sell tickets these days. To which I usually respond, "How good are you at selling them?" Not many teams are as good as the Sixers in that category right now. 我必须给 Joshua Harris, Will Smith 跟 Adam Aron 一个 GJ。 ps. 这边有两段七六人主场国歌独唱， 前American Idol 挑战者 Ayla Brown 在中场休息的时候 带领乐团表演的影片，真的蛮嗨lol http://www.nba.com/sixers/video/2012/08/27/120827AylaBuzzKillmov-2198093 http://www.nba.com/sixers/video/2012/08/24/AylaBrownHaltime82312mov-2195221 -- To crazyjamie: 真的不能转唷 qq ★crazyjamie 当然不可以阿 我的形象XDDD ★crazyjamie 我的原则是：有脏话的东西不要公开让大家看到 To crazyjamie: 我可以帮你消音 XD ★crazyjamie 你转出去我怎麽对得起我我广大的女性朋友 ( ︶︿︶)_╭∩╮ --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 111.243.215.86 ※ 编辑: willyt 来自: 111.243.216.75 (09/01 19:50)