Ticket sales up for 76ers 售票市场开红盘：行政团队喜报佳音 By John N. Mitchell / Inquirer Staff Writer Posted: Wed, Sep. 19, 2012, 1:43 AM http://tinyurl.com/9wxyo8r ￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣ If the 76ers don't sell one more season-ticket package between now and Sept. 28 - the day that single-game tickets go on sale - they still will have sold more tickets for the 2012-13 season than they did last season, according to the team's ownership group. 如果七六人在9/28零售门票开卖日之前没有再卖出任何一份套票，那我 会非常吃惊，因为行政团队对媒体表示：现在售出的数量就已经远超过 去年总量了。 "It's been an incredible offseason for us, right on the heels of a great season," said minority owner Adam Arron, the team's chief executive officer. CEO Adam Aron: 在一个成功的球季後，我们又有了一个完美的暑假。 Aron said the Sixers have more than doubled the sales of full season-ticket packages from 3,300 last season to 7,000. He said sales of 10-game ticket packages have more than quadrupled for the Sixers, who begin the regular season on Oct. 31 with a home game against the Denver Nuggets. Adam表示七六人光是季票销售数量就已经远超过去年总数的两倍：今年 到目前为止总共售出了7000份的季票，去年仅仅3300份。而在套票市场 上面走势相似：十合一套票比去年卖出至少两倍以上。 This marks the second season in a row that the Sixers, who have drastically altered their roster, expect to see significant gains in attendance. Last season, reduced from 82 games to 66 after a lockout, the Sixers saw average attendance at the Wells Fargo Center jump from 14,751 (25th in the NBA in the 2010-11 season) to 17,502 (14th). 这对於新的经营团队来说绝对是极正面的肯定，因为这意味着现在我们 就能够确定在崭新的一个球季七六人的票房能够继续往上攀升：去年虽 然因为封馆而将球季从82场缩水成66场，但是七六人的平均上座人数从 前年Comcast末年的14,751(25th)上升到上一季的17,502(14th)。 The most significant change to the team is at center. The Sixers traded for Andrew Bynum, a two-time NBA champion with the Los Angeles Lakers, a one-time all-star, and a player who may be regarded as the best center in the Eastern Conference. 这样的成长一部分能归功於他们有个话题性十足的暑假，他们做了很多 的改变，其中最重要的就是在八月份透过四方交易引进两度NBA冠军中 锋、去年首次入选全明星，且即将成为东区第一中锋的Andrew Bynum。 However, Aron said, the increase in ticket sales is not solely because of the addition of Bynum, whom Arron credited for "about a 5 percent bump" in sales. 不过Adam表示：Bynum对於门票销售的成长其实是一个「搧风点火」的 催化剂，他表示："大概有5%的帮助。" "We have had healthy sales since the announcement of the trade," Aron said of the four-team, 12-player swap on Aug. 12 that landed Bynum. "The vast majority of what we have sold is on the strength of everything we've done." Aron: 我们的销售状况在交易宣布过後变得非常顺利。不过绝大多数的消费者 都对球队的强势表现非常满意。 The Sixers upset top-seeded Chicago in the first round of the playoffs last season, then came within one game of reaching the Eastern Conference finals for the first time since 2001. 七六人在季後赛将东区头号种子芝加哥公牛在第一轮扫地出门，而且他 们离2001年後第一次东区冠军赛仅仅只有一步之遥。 The Sixers, who have reported a 92 percent renewal rate on season tickets, did not the change majority of their ticket prices. They have aggressively marketed tickets by mail and phone and have offered enticements for season-ticket holders such as a private entrance to the Wells Fargo Center. 七六人的门票整体而言涨价幅度并没有太高，这也反应在季票续约率上： 去年的季票持有者中有92%都选择续约了季票。不过七六人行政团队在 「用力行销」他们的产品上有着出色的表现，官方甚至透过专属明信片 以及电访问候，甚至他们为了礼遇季票持有者，特别开设了专属的入场 动线以缩短这些贵客入场的时间。 "It's an experience that we know they will love," Arron said. "We want to continue to improve the experience for our patrons, both on and off the court." Adam: 我们知道礼遇与贴心对於营造一个开心的进场经验有正面的帮助。对於 多年来不离不弃支持我们的忠实球迷，我们持续寻找在场内与场外能够 回馈他们的方式。 ￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣ 这样的经营方式其实开始变得有点像是欧式俱乐部制了， 干得好！ -- Definitely one of the all-time under-rated sixers. Glad to see him finally getting some league wide recognition the last few years (All-star, All-NBA defense, Team USA). As much as he's been bashed on these boards over the years I'm sure he'll be missed. https://www.youtube.com/watch?v=wV0ubjT6eDk 76ers' ACE of Spades in the past Decade, Andre Iguodala #9 forever. --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 111.243.231.158 ※ 编辑: willyt 来自: 111.243.231.158 (09/19 15:07)