我因為翹了行銷與企劃某一堂課 結果期中報告題目就剩一篇英文的可以挑了(>"<) 請板上各位達人幫我看看翻的對不對好嗎?拜託了... Foreword The purpose of this proposal is focused on a strategic and tactical view about why, how, and when for City Product Corporation and Ideal Industry Co., Ltd. To set up close business relationship of porcelain enamel cookwares for the coming year. The parties which we are aiming at building relationship are : Ben Franklin ---General Merchandise Store T.G.. & Y. ---General Merchandise Store Von's Grocery ---Super Markets Coast-to-Coast ---Hard Goods Stores White Stores ---Hard Goods Stores According to statiscs, the total consumption value of all kinds of cookwares was 1.2 billion in 1990 among which porcelain enamel cookwares occupied on more than 4% or 48 million dollars. Due to clean and easy-to-wash nature of porcelain enamel cookwaers, the market demand has been growing steadily these few years. In the foreseeable future, porcelain enamel cookwares might catch up with stainless steel and aluminium c ookwares and become fast-going cookwares item in the US market. It is this particular reason that we'd like to pave the way earlier for the coming boom of porcelain enamel cookwares. City Products Corporation and all its associated companies will benefit from the business if a well-planned marketing program can be set up timely. To fufill your marketing program, you definitely need a reliable supply source for which Ideal Industry Co. Ltd. is surely an ideal supplier to rely upon. 這個企劃案的目的，是在於建立一個策略性的觀點，關於City Products Corporation and Ideal Industry Co . , Ltd.這家公司在瓷器廚房用具上「為什麼、如何以及何時」 去建立一個更佳的生意關係。 這些是我們計畫想要建立合作關係的廠商 Ben Franklin ---General Merchandise Store. T.G. & Y--- General Merchandise Store Von's Grocery---Super Markets Coast-to-Coast---Hard Goods Stores White Stores--- Hard Goods Stores 根據數據，在1990年，所有廚具的銷售總額是12億美元。但瓷器廚具卻佔不倒4%(4800萬 美元)。 而基於瓷器易於清潔的特性，近幾年，其市場需求呈穩定成長狀態。在可預期的未來，瓷 器或許將取代不銹鋼或鋁製廚具並成為美國市場成長最快的廚具產品。 就是這個特殊的理由使我們想要及早為即將來臨的蓬勃瓷具市場作鋪路。若能即時策劃 一個良好的行銷企劃，City Products Corporation和他的所有子公司都將因此而受益。 另，為了達成行銷企劃，一個可靠的供應商是絕對不可或缺的。而Ideal Industry Co. Ltd. 更是一個理想的供應商。 --

※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 140.127.231.103