我因为翘了行销与企划某一堂课 结果期中报告题目就剩一篇英文的可以挑了(>"<) 请板上各位达人帮我看看翻的对不对好吗?拜托了... Foreword The purpose of this proposal is focused on a strategic and tactical view about why, how, and when for City Product Corporation and Ideal Industry Co., Ltd. To set up close business relationship of porcelain enamel cookwares for the coming year. The parties which we are aiming at building relationship are : Ben Franklin ---General Merchandise Store T.G.. & Y. ---General Merchandise Store Von's Grocery ---Super Markets Coast-to-Coast ---Hard Goods Stores White Stores ---Hard Goods Stores According to statiscs, the total consumption value of all kinds of cookwares was 1.2 billion in 1990 among which porcelain enamel cookwares occupied on more than 4% or 48 million dollars. Due to clean and easy-to-wash nature of porcelain enamel cookwaers, the market demand has been growing steadily these few years. In the foreseeable future, porcelain enamel cookwares might catch up with stainless steel and aluminium c ookwares and become fast-going cookwares item in the US market. It is this particular reason that we'd like to pave the way earlier for the coming boom of porcelain enamel cookwares. City Products Corporation and all its associated companies will benefit from the business if a well-planned marketing program can be set up timely. To fufill your marketing program, you definitely need a reliable supply source for which Ideal Industry Co. Ltd. is surely an ideal supplier to rely upon. 这个企划案的目的，是在於建立一个策略性的观点，关於City Products Corporation and Ideal Industry Co . , Ltd.这家公司在瓷器厨房用具上「为什麽、如何以及何时」 去建立一个更佳的生意关系。 这些是我们计画想要建立合作关系的厂商 Ben Franklin ---General Merchandise Store. T.G. & Y--- General Merchandise Store Von's Grocery---Super Markets Coast-to-Coast---Hard Goods Stores White Stores--- Hard Goods Stores 根据数据，在1990年，所有厨具的销售总额是12亿美元。但瓷器厨具却占不倒4%(4800万 美元)。 而基於瓷器易於清洁的特性，近几年，其市场需求呈稳定成长状态。在可预期的未来，瓷 器或许将取代不锈钢或铝制厨具并成为美国市场成长最快的厨具产品。 就是这个特殊的理由使我们想要及早为即将来临的蓬勃瓷具市场作铺路。若能即时策划 一个良好的行销企划，City Products Corporation和他的所有子公司都将因此而受益。 另，为了达成行销企划，一个可靠的供应商是绝对不可或缺的。而Ideal Industry Co. Ltd. 更是一个理想的供应商。 --

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